A design system studio dedicated to making your design system your company's greatest front-end accelerator, culture setter, & brand embracer.
A design system studio dedicated to making your design system your company's greatest front-end accelerator, culture setter, & brand embracer.
A design system studio dedicated to making your design system your company's greatest front-end accelerator, culture setter, & brand embracer.
Howdy
Howdy
Howdy
it's Shep
it's Shep
it's Shep
.
.
Noelle has worked alongside some of the industry's best minds
Noelle has worked alongside some of the industry's best minds
Get your goals on track today while Embracing tomorrow’s possibilities
We offer total design system transformation
We offer total design system transformation
We dial in each transformation based on your needs, time-frame, & budget. Total transformation can be as simple as a workshop with your team & stakeholders, taking inventory of how your digital products are using your system today, or what you should adjust or start building next. It can be as complex as a full system overhaul with multi-brand tokens & components built, shipped, & integrated in all of your digital products. We want to hear your design system dreams & help you make them a reality. We want every design system to become your company's greatest front-end accelerator, culture setter, & brand embracer.
We dial in each transformation based on your needs, time-frame, & budget. Total transformation can be as simple as a workshop with your team & stakeholders, taking inventory of how your digital products are using your system today, or what you should adjust or start building next. It can be as complex as a full system overhaul with multi-brand tokens & components built, shipped, & integrated in all of your digital products. We want to hear your design system dreams & help you make them a reality. We want every design system to become your company's greatest front-end accelerator, culture setter, & brand embracer.
Dream it, Chase it.
Design systems are 90% people, the other 10% is easy
Design systems are 90% people, the other 10% is easy
Design systems are 90% people, the other 10% is easy
One of the most common blockers in design systems is organizational positioning & workflow breakdown. With every new partner, we seek to understand the areas of success & opportunities so we can cross the finish line with a high-adoption world-class system, architected to meet your team's specific needs. When done well it should feel automatic & act as fuel for shipping your digital products. We spend the time getting to know you up-front so we don't end up with a beautiful but wrong system.
One of the most common blockers in design systems is organizational positioning & workflow breakdown. With every new partner, we seek to understand the areas of success & opportunities so we can cross the finish line with a high-adoption world-class system, architected to meet your team's specific needs. When done well it should feel automatic & act as fuel for shipping your digital products. We spend the time getting to know you up-front so we don't end up with a beautiful but wrong system.
The key to your system's longevity
The key to your system's longevity
In-house ownership is critical for a design system's long-term success. To deliver the value they promise, your team must be enabled to own it long after a third-party has done their work. That's why we don't offer a hands-off, full-service design system package. We've seen these solutions sink dollars & time while falling short of their plug-and-play promises.
Instead, we invest in total team & workflow transformations alongside our world-class design delivery to ensure your system meets its goals & remains healthy, long after it's been delivered. We want to build alongside your team & train ourselves out of a job. Your greatest risk mitigation is your team's ownership of the system. We see in-house ownership as the primary keys to success. This is our most core belief & we won't sign a contract without a clear path to get there.
In-house ownership is critical for a design system's long-term success. To deliver the value they promise, your team must be enabled to own it long after a third-party has done their work. That's why we don't offer a hands-off, full-service design system package. We've seen these solutions sink dollars & time while falling short of their plug-and-play promises.
Instead, we invest in total team & workflow transformations alongside our world-class design delivery to ensure your system meets its goals & remains healthy, long after it's been delivered. We want to build alongside your team & train ourselves out of a job. Your greatest risk mitigation is your team's ownership of the system. We see in-house ownership as the primary keys to success. This is our most core belief & we won't sign a contract without a clear path to get there.
“
Noelle brings such a strong focus on people, workflows, and culture to design systems work, ensuring teams don’t just build systems, but evolve how they work around them. She has a rare ability to introduce change in a way teams actually adopt, building trust and momentum along the way. She doesn’t just improve how a system works, she changes how teams work with it. The result is a design system that becomes embedded in how a team operates, not just something they maintain.
Joey Banks
CEO, Baseline
“
Noelle is exactly the kind of person I point clients toward. She thinks in systems, not just deliverables. It’s the difference between someone who hands you components and someone who hands you a framework you can actually scale. I’d always opt for the latter.
Dan Mall
Founder, Design System University
“
I worked with Noelle on one of the most high-profile airline mergers in recent history. She brought a deep understanding of the intricacies involved in merging two design systems and two teams into one. She is the kind of partner you want when both craft and people matter.
Forrest Akemann
Principal Designer, Alaska & Hawaiian Airlines
Shep has been featured for their collaboration with Alaska & Hawaiian Airlines at Figma's 2025 Schema conference & The Patterns Podcast.
“
Noelle brings such a strong focus on people, workflows, and culture to design systems work, ensuring teams don’t just build systems, but evolve how they work around them. She has a rare ability to introduce change in a way teams actually adopt, building trust and momentum along the way. She doesn’t just improve how a system works, she changes how teams work with it. The result is a design system that becomes embedded in how a team operates, not just something they maintain.
Joey Banks
CEO, Baseline
“
I worked with Noelle on one of the most high-profile airline mergers in recent history. She brought a deep understanding of the intricacies involved in merging two design systems and two teams into one. She is the kind of partner you want when both craft and people matter.
Forrest Akemann
Principal Designer, Alaska & Hawaiian Airlines
“
Noelle is exactly the kind of person I point clients toward. She thinks in systems, not just deliverables. It’s the difference between someone who hands you components and someone who hands you a framework you can actually scale. I’d always opt for the latter.
Dan Mall
Founder, Design System University
Shep has been featured for their collaboration with Alaska & Hawaiian Airlines at Figma's 2025 Schema conference & The Patterns Podcast.
We can't wait to meet you
2026 Shep LLC. All rights reserved.
2026 Shep LLC. All rights reserved.